Your story, well told

As a copywriter, my approach is simple. I start by asking what your story is. Then, I make sure I tell it well.

I like a good story well told.
Mark Twain

Why would I focus on stories as a copywriter? As humans, we create meaning through narrative. If your story is a good one, and it is well told, it creates a sense of connection. This is as true for brands, causes, services and products as it is for fiction.

A good story will tell your clients who you are and what you represent. A good story well told can shift perception, or lead to action.

A story doesn’t have to be a novel. It may be a 50 word blurb, or a 500 word blog. It might be a flyer to provide information to travellers or local residents, a Facebook post to promote an event, an eDM to create awareness of an issue, raise funds for a cause, or sell a product or destination.

Who I work with

I am currently based in Brisbane but work have worked for clients across Australia and internationally. I mostly work with clients in the travel, not-for-profit and health sectors, but I have also worked within the arts & entertainment, education, and government sectors.

What I do

In over a decade of working as a copywriter, editor and content producer, I’ve worked both in-house and as a freelancer. My experience spans both print and online and I enjoy the challenges of working in each.

I’ve written everything from travel brochures to updates about local roadworks, SEO copywriting, charity eDMs, Google adwords, brand position statements, wine labels, Facebook ads and status updates, film launch materials, health awareness campaigns, and speeches. And more!

My services include:

  • copywriting
  • editing
  • brand and content strategy
  • brochure writing
  • SEO copywriting
  • campaigns
  • eDMs
  • direct mail
  • branded content writing
  • blogs
  • custom features.

Please get in touch for a tailored quote.

You will find a portfolio of some of my recent work here.